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Research objectives include;

  Understanding customer needs and perceptions

  Identifying competitive advantage

  Identifying target audiences and their motivations and barriers

  Developing new products and services

  Improving customer loyalty

  Enhancing marketing communications

  Estimating potential for brands and services

  Analysis of Competitor’s offers, strengths and weaknesses.

Shine Research offers expert market research consultancy, delivering innovative research solutions that create insight and understanding of customer needs ,and drives clients’ business.

Each piece of research is tailormade to answer specific objectives. Where possible research is undertaken personally by Sally Beswick, but where beneficial, Shine uses a wide range of hand-picked suppliers to deliver the best solution, at cost effective prices.